Google Ads · Performance Max
More leads and sales from across all of Google
One Performance Max campaign puts your business in front of ready-to-buy customers on Search, YouTube, Gmail, Maps, Discover and Display — fully managed and optimised for the results that matter to you.
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What is Performance Max?
One campaign reaches
Think of Performance Max as one smart campaign that advertises your business across all of Google at once — and gets better the longer it runs.
Normally you’d run separate campaigns for Search, YouTube, Maps and more, each set up and managed by hand. Performance Max rolls them into a single campaign. You tell Google what counts as a win — a call, a form, a sale — and its AI decides where, when and to whom to show your ads to get you as many of those wins as possible, automatically moving your budget to whatever is working best.
The catch: it’s only as good as the information it’s given. Set it up poorly and it will happily spend your budget on the wrong people. Our job is to point it in the right direction — the right goals, tracking, audiences and creative — so “smart” actually means profitable for you.
Every channel, one campaign
Reach customers wherever they are on Google — without juggling five separate campaigns.
AI that works to your goal
We feed Google the right signals and data so its AI optimises for your leads and sales — not just clicks.
More conversions, lower cost
Tighter targeting and constant optimisation mean a lower cost per lead as the campaign learns.
What's included when we manage your campaign
- Full account and competitor audit
- Accurate conversion tracking setup
- High-quality assets, copy and creatives
- Audience signals built from your best customers
- Product feed optimisation for e-commerce
- Weekly optimisation and budget control
- Clear reporting on cost per lead and ROAS
- A dedicated specialist you can call anytime
average cost per lead
return on ad spend
to your free audit
See how much more your campaign could deliver
Get a free, no-obligation audit of your account. We’ll show you where budget is being wasted and the fastest wins available — no strings attached.
Performance Max — common questions
For most businesses with clear conversion goals and proper tracking, yes. It works especially well for e-commerce and lead generation. The free audit tells you for certain — we’ll never recommend it if it isn’t the best fit for you.
Performance Max needs enough data to learn, so we’ll recommend a realistic starting budget based on your goals and market during the free audit — and scale it only as results prove out.
Campaigns can start generating conversions within days, but Performance Max has a short learning period. The first few weeks gather data; weeks 4–12 are where efficiency and return really improve.
Very little. Access to your Google Ads account (or we create one), a few details about your best customers, and any existing images or videos. We handle the rest, including tracking setup.
No. We work on flexible terms and earn your business with results. You keep full ownership of your account at all times.
Ready to get more from Google Ads?
Book your free audit or call us today — we’ll tell you honestly whether Performance Max is your fastest path to more customers.