Google Ads · Search
Capture customers the moment they search
When someone searches for what you sell, your ad can be the first thing they see. We run Search campaigns built around real buyer intent — fully managed and optimised to turn searches into leads and sales.
Certified specialists Built around leads & sales Free audit, no obligation +44 745 125 0105
How Search ads work
What makes them work
Search ads appear right at the top of Google when someone types in what you offer. Unlike most advertising, you’re not interrupting people — you’re meeting them at the exact moment they’re looking to buy. That’s why Search is the most direct, intent-driven way to generate leads and sales.
But it’s also easy to waste money on the wrong searches. The difference between a profitable campaign and an expensive one comes down to keyword choice, match types, negative keywords, ad copy and tracking. We handle all of it — so your budget only goes to searches that turn into customers, and you appear when it counts.
Best for: businesses with clear products or services that customers actively search for online.
Capture high intent
Reach people actively searching for what you offer — already in buying mode.
Pay only for clicks
You’re charged only when someone clicks, so every euro is tied to genuine interest.
Beat rivals to the click
Appear above your competitors for the searches that matter most to your business.
What's included when we manage your Search campaign
- Keyword research and intent mapping
- Tightly themed, relevant ad groups
- Negative keywords to cut wasted spend
- Accurate conversion tracking setup
- Compelling, high click-through ad copy
- Smart bidding aligned to your goals
- Landing page and conversion advice
- Weekly optimisation and a dedicated specialist
return on ad spend
average cost per lead
to your free audit
See how many more leads your searches could deliver
Get a free, no-obligation audit of your account. We’ll show you where budget is being wasted and the fastest wins available — no strings attached.
Search ads — common questions
Search ads put you at the top of Google instantly and you pay per click; SEO is a longer-term effort to rank organically. They work well together, but ads deliver fast, measurable leads from day one — which is what we focus on here.
We research the exact terms your customers use and focus on high-intent, ready-to-buy searches. Just as importantly, we add negative keywords so you don’t pay for irrelevant clicks.
Through tight keyword match types, a growing negative-keyword list and regular search-term reviews — so your budget keeps flowing to the searches that actually convert.
Search has high buyer intent, so leads often start within days of launch. From there we optimise every week to bring your cost per lead down over time.
A focused landing page significantly improves results, so we’ll review yours and recommend improvements — or advise on the best page to send traffic to — as part of the audit.
Ready to turn searches into customers?
Book your free audit or call us today — we’ll tell you honestly where your fastest wins are.