Analytics & Tracking
Know exactly what's working — and what's not
We set up accurate, privacy-compliant tracking across your whole marketing stack — GA4, Google Ads, Tag Manager, Meta and more — so every decision is based on real data, not guesswork.
Certified specialists GDPR-aware setup Free audit, no obligation +44 745 125 0105
Why accurate tracking matters
What we set up
Every marketing decision you make — what to scale, what to cut, where to invest — is only as good as the data behind it. Yet most accounts we look at are quietly running on broken or incomplete tracking: conversions counted twice, sales not recorded at all, and reports nobody trusts.
We fix that. We build a clean, accurate measurement setup that connects your website, ads and analytics into one reliable picture — and keep it compliant with privacy rules. The payoff is simple: you finally know what’s truly driving results, so every euro is spent with confidence.
Good to know: bad tracking doesn’t just mislead you — it starves Google’s and Meta’s AI of the data they need to optimise, quietly raising your costs.
Trust your numbers
Accurate conversion tracking you can rely on to make confident decisions.
See the full journey
Connect ads, website and analytics into one clear view of what drives results.
Privacy-first & durable
Consent mode and server-side tracking that survive privacy and browser changes.
What we set up and fix
- Google Analytics 4 setup and configuration
- Google Ads conversion tracking
- Google Tag Manager container build
- Meta Pixel and Conversions API
- Server-side tracking (server-side GTM)
- E-commerce and custom event tracking
- Consent mode and GDPR compliance
- Custom dashboards and reporting
How we work
A clear, four-step process — and you own everything at the end.
1. Audit
We find every gap and error in your tracking.
2. Plan
We map exactly what to measure and how.
3. Implement
We build it cleanly via Tag Manager.
4. Validate
We test every event so the data is trustworthy.
conversions recovered
source of truth
to your free audit
Tracking and analytics built for accurate decisions
Marketing without reliable tracking is like driving with a foggy windscreen. You can move, but you can’t see what’s working — so budget gets wasted, winning campaigns get cut by mistake, and growth stalls. We clear the fog by building measurement you can actually trust, across every platform you use.
At Veqtora, tracking isn’t an afterthought — it’s the foundation everything else stands on. Whether you’re starting fresh or fixing a tangle of half-working tags, we make your data accurate, connected and compliant.
One clean setup across every platform
We bring your whole stack together so the numbers finally agree.
- Google Analytics 4, Google Ads and Google Tag Manager
- Meta Pixel and Conversions API, plus other ad platforms
- E-commerce, lead and custom event tracking
Server-side and consent-ready
Browser and privacy changes have broken tracking for many businesses. We implement server-side tracking and consent mode so your data stays as accurate and compliant as possible — and your ad platforms keep the signal they need to optimise.
Reporting you’ll actually use
We turn raw data into clear dashboards focused on the numbers that matter — leads, sales, cost and return — so you can see performance at a glance.
Who we work with
Advertisers, e-commerce stores, lead-generation businesses and agencies that need their numbers to be right — and to stay right.
Analytics & tracking — common questions
Because every decision depends on it. Inaccurate tracking leads to wasted budget and wrong calls — and it also starves Google’s and Meta’s AI of the conversion data they need to optimise, which quietly drives your costs up.
Google Analytics 4 is Google’s current analytics platform and the standard going forward. If it isn’t set up properly you’re losing valuable insight into how people use your site — we configure it correctly around your goals.
It’s a more reliable way of sending conversion data — from your server rather than only the browser — which recovers much of the data lost to iOS, ad blockers and privacy changes. It keeps both your reporting and your ad optimisation accurate.
Yes. We implement consent mode and privacy-aware tracking so you collect data responsibly and in line with regulations, while still measuring what you need.
Almost certainly. We work across WordPress, Shopify, WooCommerce, custom sites and more — implementing cleanly through Google Tag Manager wherever possible.
Yes — that’s a big part of what we do. The free audit pinpoints exactly what’s double-counting, missing or misfiring, and we put together a clear plan to fix it.
Can you trust your numbers right now?
Get a free, no-obligation tracking audit. We’ll check your setup and show you exactly what’s missing, double-counting or misfiring — no strings attached.